Success Stories of Our Strategic Solutions in Action
Case Studies
1st Case Study:
A three months old compostable product Brand hired cogent solutions to manage PPC campaigns.
The Challenge:
- Struggled to increase average order value to due to single variation
- Low conversion rate than the average niche conversion rate.
The Solution:
- Incorporate USP in the product title to clearly differentiate our product from competitors
- Highlight the product’s main features by story-telling them through lifestyle images that resonate entirely with customer pain points.
- Address the Pre-Purchase queries of customers by clearly distinguishing our compostable bags from other bio-degradable bags while highlighting our Brand Story which helps our customers to join our company initiative for Go Green for a Better Tomorrow.
The Results:
- Increased conversion rate from 15% to 25%
- Reduced the overall ACOS from 47% to 21%
2nd Case Study:
A growing brand of home goods in Amazon UK marketplace with low product price hired Cogent solutions to maximize the profit.
The Challenge:
- Struggle to maximize the profit due to High CPC despite high sales and on 2nd place in the sub-category.
- Multiple product intents were targeted in a single campaign and had a poor campaign structure which restricts the allocation of ad budget for high-performing keywords.
The Solution:
- Restructured the campaigns by moving the High CVR keywords from multiple KW campaigns to single keywords campaign to provide a health budget.
- Performed SEO optimization by highlighting the Top performing Keywords in Product title and bullet points.
The Results:
- Reduced the TACOS by 80%
- Decrease the Customer acquisition cost from £3.18 to £1.38 by careful bid optimization.
- Reduced the Ad spend by 1/3rd while maintaining the Sales.