Success Stories of Our Strategic Solutions in Action
Discover how our strategic solutions have transformed businesses across industries. These success stories showcase real results, innovative thinking, and the measurable impact we’ve made for our clients.
Case Studies
1st Case Study:
A three months old compostable product Brand hired cogent solutions to manage PPC campaigns.
The Challenge:
- Struggled to increase average order value to due to single variation
- Low conversion rate than the average niche conversion rate.
The Solution:
- Incorporate USP in the product title to clearly differentiate our product from competitors
- Highlight the product’s main features by story-telling them through lifestyle images that resonate entirely with customer pain points.
- Address the Pre-Purchase queries of customers by clearly distinguishing our compostable bags from other bio-degradable bags while highlighting our Brand Story which helps our customers to join our company initiative for Go Green for a Better Tomorrow.
The Results:
- Increased conversion rate from 15% to 25%
- Reduced the overall ACOS from 47% to 21%
2nd Case Study:
A growing brand of home goods in Amazon UK marketplace with low product price hired Cogent solutions to maximize the profit.
The Challenge:
- Struggle to maximize the profit due to High CPC despite high sales and on 2nd place in the sub-category.
- Multiple product intents were targeted in a single campaign and had a poor campaign structure which restricts the allocation of ad budget for high-performing keywords.
The Solution:
- Restructured the campaigns by moving the High CVR keywords from multiple KW campaigns to single keywords campaign to provide a health budget.
- Performed SEO optimization by highlighting the Top performing Keywords in Product title and bullet points.
The Results:
- Reduced the TACOS by 80%
- Decrease the Customer acquisition cost from £3.18 to £1.38 by careful bid optimization.
- Reduced the Ad spend by 1/3rd while maintaining the Sales.
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